Douyin, China’s TikTok, scores exclusive short video content partnership with Manchester City

While short video app TikTok is facing troubles in international markets such as the US and India, its mainland Chinese version Douyin is proving to be as popular as ever, recently adding another European football giant to its collection of official partners.English Premier League club Manchester City signed a two-year deal starting in August for Douyin to run exclusive content such as interviews, match highlights and documentaries as its “official short video partner”, the team said in a…

Douyin, China’s TikTok, scores exclusive short video content partnership with Manchester City
While short video app TikTok is facing troubles in international markets such as the US and India, its mainland Chinese version Douyin is proving to be as popular as ever, recently adding another European football giant to its collection of official partners.English Premier League club Manchester City signed a two-year deal starting in August for Douyin to run exclusive content such as interviews, match highlights and documentaries as its “official short video partner”, the team said in a…